Marketing Consultant2018-09-12T13:51:40+01:00
MARKETING CONSULTANT

Increase sales, leads, enquiries & market awareness of your services, products & brand.

Start growing your business

Marketing isn’t working properly for your business?
You’re not alone.
How you approach your marketing problems will be the difference between success, mediocrity or even failure.
I can help you make marketing work.
Chartered Marketer (CIM).
Fellow of the Chartered Institute of Marketing (FCIM).
Law (LL.B) with a specialism in media and communications law.
Post Graduate Diploma in Marketing (PGDipM)
Diploma in Digital Marketing (DipDM).
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“….Graham is a real professional with true business and commercial skills, he adapted to our business model quickly and with ease and was able to start adding value quickly. Working on a specific business issue his out of the box thinking gave us a strong and sustainable solution. On top of that a really nice guy that finds it easy to build good relationships….”

Director of Marketing: Very.co.uk (Shop Direct Group)

Marketing that delivers real results

Marketing consultant

Change has become rapid and relentless. Within a single generation, businesses have had to adapt to an entirely new marketing environment. New technologies. New channels.

It’s now impossible for any business owner – or employee – to be an expert in everything.

Working with a marketing consultant helps business owners access the marketing expertise and skills they need.

Addressing your particular marketing problems at particular times for the best possible outcomes.

Marketing for business

There are plenty of reasons why some business owners might think marketing doesn’t work.

In most cases, it’s a people problem.

Businesses are often unable to find skilled marketers. And businesses with marketing resources usually see progress stalling. The demands of daily workloads and the lack of independent perspective result in inertia.

While for others, marketing lacks commercial literacy, and is failing to contribute to revenue and profit growth.

The bottom line is, many companies don’t know what their marketing needs actually are.

With the help of a marketing consultant your business can benefit from the experience and insight of a professional marketer, with complete flexibility on time and investment and absolute focus on delivering the result you need.

Benefits of working with me

  • Access to a senior, specialist marketing expert with a track record in delivering growth.
  • New ideas that will improve marketing, business development and lead generation.
  • Chartered Marketer with proven experience across all sizes of organisation.
  • An independent, objective perspective that will bring momentum to your marketing efforts.
  • Upskill and train employees responsible for tactical marketing.
  • Keep abreast of latest marketing trends and industry case studies.

Marketing consultant credentials

I am a fully qualified Chartered Marketer and Fellow of the Chartered Institute of Marketing with a specialism in achieving business growth via traditional offline and online marketing.

I have a degree in Law, specialising in Media & Communications Law and I hold the Post-Graduate Diploma in Marketing and the Diploma in Digital Marketing.

Over the past 20 years I’ve successfully advised some of the leading organisations in the UK as a consultant, in-house and as a board member.

My experience covers the full spectrum of organisation size from small businesses through to large global organisations from a multitude of sectors and clients including:

I work with business owners, senior marketing management teams and internal marketing functions. I enjoy working with ambitious companies looking to grow. I help them take the next step. Injecting ideas and momentum through strategy development and tactical implementation.

Why work with me?

Insight: 20-year track record as a qualified marketing consultant, delivering strategy and implementation services.

Ideas: Commercially-incisive, creative and experienced, recognising areas of weakness and opportunity to realise growth potential.

Implementation: Hands-on approach to delivering marketing tactics and transforming business processes that positively impact cash flow.

Impact: Results achieved through marketing consulting that contributes directly to revenue and profit growth.

With the help of a marketing consultant your business can benefit from the experience and insight of a professional marketer, with complete flexibility on time and investment and absolute focus on delivering the result you need.

Making marketing work

I help organisations achieve organic, profitable growth by focusing on the fundamental areas of marketing:

Understanding your customers’ needs and behaviours: Growth is driven by meeting customer needs better than your competitors. Developing a heightened understanding of customers is a strategic necessity. Core to this customer focus is leveraging a diverse mix of research tools—new and old, qualitative and quantitative, digital and analogue— that lead to actionable and powerful insights.

Enhance your capabilities and value proposition: Improving capabilities to meet a continually evolving customer need is business-critical. This necessitates a structured approach to maintaining and adapting your capabilities and market proposition.

Improve customer acquisition: Sustainable, profitable business growth can only come by attracting customers. Effective customer acquisition strategies strike the balance between taking an agile and responsive approach to satisfying customer needs while reducing the cost of winning new business.

Develop customer experience: The importance of customer experience should not be underestimated in the drive for competitive advantage. With product and service differentation alone offering limited commercial potential, a focus on optimising and aligning brand experience with customer expectations can offer valuable strategic benefits including enhanced customer engagement.

Improve customer loyalty: Taking a strategic approach to developing lasting customer relationships can deliver real value to your business. By addressing core areas such as customer needs, engagement and experience, effective customer retention strategies will help your business to retain focus on understanding what your customers want, prolonging customer lifetime and maximising revenue generation.

 

 

Example marketing consultant projects

STRATEGIC MARKETING PLANNING

Creative yet robust planning enables growth but requires market insight, integration across all areas of marketing and alignment to business goals.

PROPOSITION & CONCEPT DEVELOPMENT

When matching your capabilities to customer need, value has to be assured and articulated if a new proposition is to become a market success.

MARKETING TRAINING & MENTORING

Improving marketing knowledge and understanding within a business to accelerate cultural transformation and enhanced marketing impact.

MARKETING OPERATIONAL ANALYSIS

In-depth review of existing marketing capabilities and resources to opimise effectiveness and efficiency across all areas of marketing spend.

MARKETING PROJECT MANAGEMENT

A savvy, experienced and level-headed approach to marketing project management will ensure the right results are delivered for maximum impact and managed cost.

CUSTOMER & STAKEHOLDER RESEARCH

Insight and knowledge to improve understanding of stakeholder needs and expectations so as to align capabilities for competitive advantage.

BRAND AUDIT & BRAND DEVELOPMENT

Nurture your brand as a business asset of value. Audit your current position to develop a relevant, compelling and durable brand that impacts your bottom line.

OUTSOURCED MARKETING MANAGEMENT

Outsourcing marketing management provides all the advantages of expert external consultancy combined with the hands-on approach of an in-house team.

COMMS STRATEGY & COMMS MANAGEMENT

To achieve both maximum impact of message and operational efficiencies demands robust communications strategies, planning and ongoing management.

Consultancy expertise

I can provide as little or as much of each service as you want. Totally flexible and adaptable. I’ll base my approach on your business.

Strategic marketing direction: Working in a similar capacity to a non-executive director, I can perform a strategic role advising boards, partnerships and management teams on all aspects of marketing. I can also work with internal marketing teams, providing strategic marketing direction and guidance.

Strategic marketing planning & strategy: I can help with the marketing planning process, situational analysis, strategic development and objective setting.  I can also assist with ad hoc business and marketing plans for achieving investment and bank funding.

Tactical implementation: I can provide a detailed approach of how to achieve business goals through marketing. I can also implement your marketing tactics on a project management basis in the following areas: communication planning, digital marketing, content strategy and generation, public relations.

Action management: I can assist project management of the ‘who does what and when’ of the marketing plan.

Result control: I can assist in the control element of marketing and report on how the marketing elements are working.

“….The innovative services created & implemented by Graham were an invaluable asset to our company. Graham has very practical, in depth knowledge & experience in marketing. He is always available when needed, honest, affable, constructive, delivered on his promises without fail…..”

Managing Director: Gothic Insurance

“….Graham is a proactive marketer focussed on working with you to identify your propositions and get the right message to market…..”

Regional Managing Partner: Baker Tilly

Benefits
  • Clear marketing strategies and plans aligned to business objectives.
  • Deep customer insight, including customer personas, journey maps and touch points as the foundation for marketing strategy development.
  • Fully integrated approach across all marketing channels.
  • Enhanced customer experience.
Why me?
  • 20-year track record of marketing, strategy and implementation services.
  • Market-driven approach, aligning marketing assets with target requirements.
  • Results-driven, focused on transforming value and contribution of marketing to your business.
  • Complete marketing consultant expertise, integrating traditional and digital marketing programmes.

Increase in new customers. Improved retention of new customers. Increased reveneue generation. Many satisfied customers!

Want to talk about getting more from marketing?