DIGITAL MARKETING CONSULTANT
Digital marketing isn’t about adding online channels to the marketing mix. It’s about integrating digital into all facets of your marketing.
Grow your business by maximising your digital potential
Customers have moved online and digital platforms offer businesses huge potential for growth.
But many businesses have yet to take advantage or their previous attempts may not have produced the expected results.
There are many challenges to achieving growth via digital.
Lack of processes, restricted budgets, short-term gain mentality, limited resources and the need for change.
I can help you tackle your barriers to digital marketing and new customer acquisition.
Chartered Marketer (CIM).
Fellow of the Chartered Institute of Marketing (FCIM).
Law (LL.B) with a specialism in media and communications law.
Post Graduate Diploma in Marketing (PGDipM)
Diploma in Digital Marketing (DipDM).
“….Graham is a real professional with true business and commercial skills, he adapted to our business model quickly and with ease and was able to start adding value quickly. Working on a specific business issue his out of the box thinking gave us a strong and sustainable solution. On top of that a really nice guy that finds it easy to build good relationships….”
Director of Marketing: Very.co.uk (Shop Direct Group)
Delivering real digital marketing results
For many companies, digital transformation hasn’t happened yet or previous digital marketing attempts may not have produced the expected results.
A lot of businesses are looking now looking for ad-hoc assistance on a freelance or retained basis.
This is where I can help.
I have a 20 year track record as a digital marketing consultant helping clients get the results they need to successfully grow their business, deliver innovation and create digital value for their customers.
As a digital marketing consultant, I have been helping businesses achieve more from their digital marketing efforts through a combination of digital strategy creation and planning, content marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising and cost effective web development and design.
Effective use of digital marketing provides a blueprint for obtaining increased visibility, resulting in new customers and business growth for my clients.
My expertise is in helping businesses:
- Digitally transform themselves cost effectively
- Move from traditional to digital marketing channels
- Find ways to sell to new digital customer segments
- Expand digitally into new markets
- Eliminate internal silos and reduce time
- Tell their story on a wider national and global scale
- Create social campaigns that drive growth
- Make decisions driven by data
Specifically I can help you build a higher performing digital business model and optimise your digital marketing channels to help your business thrive in competitive markets through:
- Lead acquisition, nurturing, and re-targeting
- Online display advertising
- Search engine optimisation
- Online content, community and advocacy
- Web PR
- Social media management and listening
- Mobile marketing
- Web analytics
Digital marketing consultant credentials
I have a degree in Law, specialising in Media Law and I hold the Post-Graduate Diploma in Marketing and the Diploma in Digital Marketing.
Over the past 20 years I’ve successfully advised some of the leading organisations in the UK as a consultant, in-house and as a board member.
My experience covers the full spectrum of organisation size from small businesses through to large global organisations from a multitude of sectors and clients including:Often I work directly with business owners but also with senior management and internal marketing teams.
I enjoy working with ambitious companies looking to grow. I help them take the next step. Injecting ideas and momentum through strategy development and tactical implementation.
Why work with me?
Track record: 20-year track record as a digital marketing consultant, providing strategy and implementation services.
Customer-driven: Singular approach, aligning digital assets with target requirements.
Flexibility and responsiveness: Delivered through WordPress and other proven platforms.
Qualified: Highly skilled across digital, including Google AdWords, Google Analytics, Search Console.
Full digital marketing expertise: From strategy development through implementation and tracking.
Example digital marketing consultant projects
A bespoke digital strategy aligned to your business objectives is critical to achieve full online potential, from planning and integrated road map development to evaluation.
Content has the potential to drive significant returns. Strong content strategies are highly focused and targeted to resonate with your audiences and drive engagement and advocacy.
Review and evaluate your business’ existing online assets and performance to identify and address gaps in your digital capability, meet customer need and create advantage.
Gain invaluable insight into customers’ online behaviours and your business’ digital performance by making best use of available digital analytics tools.
Ensure your social media is fully integrated into your wider marketing programme, from strategy and content production, through to listening and community management.
Backlinks remain a key ranking factor in organic search results. Strategies to build natural site links can ensure your benefit from this highly valuable, high-impact digital tactic.
Whatever your objectives for digital marketing, effective use of web development skills can help you realise those goals.
Maximise your business’ online visibility by leveraging the full potential of organic search for optimal search engine results.
PAY PER CLICK
Take a results-focused and fully integrated approach to paid media that supports and complements your wider digital activities.
“….Graham turned 100 visitors a day into over 2500 visitors a day through a combined programme of web development, content marketing and search engine optimisation. We have gone viral on a number of occasions and revenue generation from online has increased 20 fold in 2 years. No nonsense. Makes it happen. ….”
Managing Partner: DavidsonMorris Solicitors
A clear digital marketing strategy and plan to drive customer acquisition and retention.
Deep customer insight, including customer personas, journey maps and touch points as the foundation for digital marketing strategy development.
Enhanced user experience, including high quality website design and development services.
Fully integrated digital assets, including CMS, email marketing, CRM and tracking and analytics.
20-Year track record of digital marketing, strategy and implementation services.
Fully qualified CIM Chartered Marketer trained in Google AdWords, Google Analytics and WebMaster Tools.
Employ a market and result driven approach, full assessment of what is required to deliver the required result for your business.
Cost efficiency specialism advocating use of proven tactics and digital platforms to maximize cost effective and flexibility results.
Complete digital marketing consultant expertise, from strategy development through implementation and tracking.
“….Graham is a real marketing professional and impressed me with the way he overcame challenges through his ability, commercial instinct, sharp mind and good humour. He is an original thinker who rises easily to a challenge and the work he produces is first class….”
Managing Director: Create Solutions
“….Strategic genius. Sees things we dont see and thrives on challenging mindsets in the Boardroom. Turned our old website into a lead generation machine that generates 1000 enquiries a month. Focussed on hard revenue generation whilst keeping a firm eye on the softer side of brand consistency and messaging….”
Managing Director: Law Claims Group